Hilary Johnson, a Reuters Columnists reports that social media and other online communication may be top of mind for financial advisers, but many find there is no substitute for old-fashioned, in-person client events.
Investing in events is a good way to help keep existing clients happy and find new ones, advisers say. Even in a Facebook world, there’s no denying the power of a handshake.
Adviser-sponsored cocktail parties and outings matter to clients. In fact, clients ranked events close behind an advisers’ knowledge and honesty, according to a survey this year by Advisor Impact, a wealth management research firm.