In a somewhat satirical post, Gary J. Ross gives some insight into client pitch decks that he has used and encountered. He begins,

In Biglaw, I often helped prepare client pitch decks, but I was never in the room when the pitch was made, at least that I recall. In SmallLaw, giving pitches to clients is part of the job. You’re probably not giving pitches every day (unless you have a “consumer practice” like DUIs or divorces), but you have to give them, and it’s more than just occasionally. Typically, a potential client will narrow their choices down to two or three attorneys, and then it’s up to those attorneys to show they’re the best person for the job.

There might be a secret to giving pitches, but if there is, I certainly haven’t discovered it. But I do know a little about the different types of pitches attorneys give, and I’ve learned a bit about the effectiveness of each. These are from least effective to most effective.

I’m a cool guy and you want me on your side. …

We have all these people in common. …

We’re sleeping together. …

Look at my background! …

I have handled a lot of other matters just like yours. …

Blackmail. …

Find the full post here: Which Client Pitches Work? | Above the Law

Posted by Allison Trupp, Associate Editor, Wealth Strategies Journal