The National Underwriter reports that the latest trend in our industry is that of the robo-advisor. This has become enough of an issue that advisors across the country are starting to stand up and take notice. The National Underwriter asks whether advisors are going the way of the milkman (remember him?)
Online firms like Wealthfront, Betterment, Jemstep and others have built a new mousetrap for anyone willing to invest in this new-aged idea. Driven by market analytics, these firms stand to revolutionize the advisory business in much the same way that refrigeration changed the milk business.