Matt Oechsli writes about how the marketing budget of elite financial advisors breaks down. His article begins as follows:
Every elite financial advisor at some point has been a low-revenue advisor. However, we’ve witnessed financial advisors, through a focused commitment of energy and resources, attain elite status in a relatively short period of time. We’ve also seen big producers not spend their marketing budgets wisely. This isn’t an advertising budget; it’s “relationship marketing.” It’s more akin to an expense account used to strategically schmooze existing affluent clients, referral partners and prospects.
The Oechsli Institute’s 2015 elite advisors study found that 53 percent of elite advisors reported revenue of $1 million or more for the last year. That compares to the general population of advisors, 25 percent of whom produced annual revenue of $250,000 to $500,000, while 21 percent produced $250,000 or less.
The majority of elite advisors (57 percent) spend 4 percent or more of their gross production on marketing. So a $1 million advisor would be spending $40,000 on marketing.
Read the full article at The Marketing Budget of An Elite Financial Advisor | Marketing content from WealthManagement.com.