Maribeth Kuzmeski suggests a simple way to obtain “marketing insurance,” which is her term for an easy and effective marketing strategy. She urges attorneys to determine the most regular source of new clients, create a handful of outreach efforts to attract that source of clientele, and make consistent progress every week.

See Maribeth Kuzmeski “Sell yourself some marketing insurance,” lifehealthpro.com (August 23, 2014).

Posted by Ryan Moore, Associate Editor, Wealth Strategies Journal