With 90 percent of lawyers saying that their firm has a website, Your ABA notes that it has become increasingly important in understanding how to improve volume and the quality of visitors to these websites.
The five ways they discuss are:
(1) Create a website that exudes professionalism;
(2) Build a consistent online presence and use social media;
(3) Spend less time on traditional modes of advertising such as posters and focus on online advertising;
(4) Allow people to easily communicate with you; and
(5) Create a presence that is unique and makes you stand out.
Your ABA - "Website tips to help improve volume and quality of visitors," americanbar.org (September 1, 2011).
Posted by Marc Tan, Associate Editor, Wealth Strategies Journal.
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