In a recent post on the FPA Practice Management Center Blog, Are You Selling Silver Foxes?, Kristin Harad writes about financial planners' use of generic imagery and ambiguous copy and messaging. She writes:
Ad agencies literally spend thousands of dollars to get one photo "right." While you certainly do not have to be that meticulous in selecting stock photos for your website, there is a reason expert marketers care about the images they use. Images draw people in, and you want to be sure your photos draw in the IDEAL people for your practice.
Many of my planning clients do aspire to spend their retirement observing awe-inspiring sunsets around the globe, but that's not the driving factor that leads them to hire me. Show your clients that you understand who they are and what they want today. And, please, find photos that match.
Posted by Kyle Petit, Associate Editor, Wealth Strategies Journal.
Leave a comment