The National Underwriter writes that a vast treasure trove of free data about client prospects is available for the taking. Yet many advisors lack an understanding of these essential prospecting tools — and are failing to win new business as a result.

via 10 tips for making the most of Google | LifeHealthPro.

See also, Google’s guide to advanced search operators.

Posted by Lewis J. Saret, Co-General Editor, Wealth Strategies Journal.